MAXI Fair 2017: A one of its kind marketing research event

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MAXI Fair 2017: A one of its kind marketing research event

Day 1 of the Maxi Fair at XLRI Jamshedpur exceeded all expectations. The 38th edition of Maxi Fair saw unparalleled turnout in competitions of Dance Mania, Masterchef, Miss and Mrs. Jamshedpur and the likes.

Throughout the day, the Fairgrounds thronged with excited participants, cheerful students and families who saw Maxi Fair as a lively and entertaining breather. The highlight of the show was however, the electrifying performance of Raftaar, a rapper who has a line of popular songs in his name.

This year is the 38th edition of Maxi Fair, an event whose seeds were laid in 1979. Born to pursue marketing with an academic purpose, Maxi Fair has earned a name for itself. This year, MAXI received 10 research problems from leading market players from the FMCG and Manufacturing sector.

Maxi Fair was inaugurated in the presence of Fr. Ozzie Mascarenhas, Dean Academics Mr. A. Pani, Prof D. Pradhan, HOD Marketing and Professor S. Sarin, a veteran of Marketing. This occasion was taken to felicitate Professor Sarin, who has been associated with XLRI for the last 40 years and who laid the foundation of MAXI fair.

The first event that kicked off the Fair was Dance Mania, a kids’ group dance competition which saw vibrant participation across ages. Brilliant moves were showcased and the judges acknowledged the talent among the participants. Another major attraction that garnered attention was the beauty pageant titled Miss Jamshedpur. Several young girls exhibited their singing and dancing moves before enthralling the audience in their ethnic and western garb in the fashion show. MasterChef too was a huge success with some relishing, brilliant recipes that had the audience yearning for a taste. The day had several other attractions of varied stalls, a well-stocked and diversified food court catering to all varieties of taste buds, a gaming arena for laser tag, paint ball and many others.

The show stellar performance however was that of Raftar who performed atop the RedBull Tour Bus and set an electric atmosphere. With several popular numbers, he had the crowd dancing and thoroughly enjoying themselves. On the close of the first day Ankesh Misra, Secretary, MAXI said, “This year’s MAXI Fair is the biggest ever. We hope to carry forward our legacy of intensive research through disguised methods”

The concluding day of Jamshedpur’s own MAXI Fair saw unprecedented turnout in terms of both participants as well as audience members. Day 2 of the Fair was a runaway success, keeping up with the trend set by the past 37 years through MAXI’s legacy. The star attraction of the day was a live performance by comedian Sunil Pal, winner of the popular television show, The Great Indian Laughter Challenge.

The second day had various family events such as Kids’ Fashion Show and Art Attack, a painting competition. Children participated in large numbers and dazzled the crown with both their confidence and talent. After that, there were performances by XLRI’s students for a classical music event and for a stage play titled, Ek Ruka Hua Faisla. Both the events were well received by the audience, amidst thundering applause. A group dance event, titled Groove to the Beat, electrified the crowd with their energetic performances. XLRI’s band, Bodhi Tree, also showcased their musical prowess by belting out classics. However, the show was stolen by the hilarious antics of Sunil Pal, who proved once again why comedy is so well-loved by people of all ages.

The curtains were drawn on this successful 38 th edition of MAXI Fair, after the conclusion of the show headlined by Sunil Pal. The 39 th edition of MAXI Fair is eagerly awaited by all residents of Jamshedpur.

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External Linkages (ExLink)
The External Linkages of XLRI is responsible for branding XLRI across various offline and online media channels, and provides a PR channel to other student committees in XLRI.
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